Adding a brand
How a brand gets onboarded onto Iterant, what happens while it runs, and what to set up once it's ready.
A brand is one website on Iterant: its own design system, voice, knowledge base, calendar, and pages. Adding one means pointing Iterant at a live site and letting it learn.
Brands are set up for you. Iterant is in private beta, so the dashboard has no self-serve "create brand" button. We set the brand up with you, build the first pages together, and hand over the workspace. If the brand selector says "You don't have any brands yet", talk to your Iterant contact or your account administrator.
Prerequisites
- A live website. Iterant learns everything from your real site. It needs to be publicly reachable and crawlable: not behind a login, a staging password, or a
robots.txtthat blocks everything. - The domain you want pages served from. Pages ship to a subfolder of your own domain (
/feed/by default) so they inherit its authority. - Someone who can approve pages. Nothing publishes without a human. Decide who that is before the calendar fills up.
- Recommended: owner access to your Google Search Console property and Google Analytics 4 property. These sharpen what the agent recommends.
What we'll ask you for
Onboarding runs off a short questionnaire. The answers feed brand voice extraction and the first round of page opportunities, so be specific.
| Question | Notes |
|---|---|
| Your website URL | The one thing that's strictly required. Everything else is derived from it. |
| What industry is your company in? | Technology, Healthcare, Finance, E-commerce, Education, Media & Entertainment, Consulting, Manufacturing, or your own answer. |
| How large is your company? | Just me, 2-10, 11-50, 51-200, 201-1000, 1000+. |
| What's the primary goal of your website? | Lead Generation, Direct Sales, Brand Awareness, Customer Support, Recruitment, or your own answer. |
| Who is your target audience? | Free text, such as "Small business owners", "Enterprise CTOs", or "Creative professionals". The more specific, the better the copy. |
| How would you describe your brand voice? | Professional & Authoritative, Friendly & Approachable, Bold & Confident, Minimal & Clean, or Playful & Creative. |
| A high-converting page URL | A marketing page, blog post, or landing page that already works. Iterant reads it closely when learning your voice. |
This answer carries the most weight. Iterant pulls sample sentences from it to build your voice profile, so give it a page you would be happy to have imitated.
What happens while it runs
A new brand starts at pending, then moves to processing when analysis begins. Analysis runs in three stages.
1. Website crawl
Iterant crawls your site, capturing pages, screenshots, logo, and colors. It saves the discovered pages into the brand's knowledge base, which the agent later reasons from. Larger sites take longer here; this is the heaviest stage.
2. Brand voice generation
Iterant reads your questionnaire answers and your high-converting page, extracts sample sentences, and analyzes them into a voice profile: tone, personality traits, writing style, and messaging themes. The result becomes the brand's default voice, visible under Brand Voice.
3. UI analysis
Iterant analyzes your components and extracts a design system: colors, typography, buttons, header, footer. Generated pages then look like your team built them.
When all three finish, the brand flips to ready.
Checking on it
Open the brand switcher at the top-left of any brand page, or the Select a Brand screen. Each brand shows its hostname and a status badge:
processing: still analyzing. Leave it be.ready: done. Select it and you land on Home.failed: something went wrong. See troubleshooting below.
Once the brand is ready
Selecting a ready brand takes you to /{brandSlug}/home. Work through these in order. Each one improves what the agent recommends.
Connect your data
Go to Settings → Tracking → Data Connections and connect both:
- Google Search Console for impressions, clicks, position, and indexing on your existing pages.
- Google Analytics for what your traffic does once it arrives.
Without these, the agent reasons from search demand alone and can't see what's already working for you.
Review the brand voice
Open Brand Voice and read what Iterant extracted. It comes from your own copy, so it should be close, but read it before the agent writes fifty pages in it.
Feed the knowledge base
Two ways to add source material beyond what the crawl found:
- Coverage map → Add source content: upload a
.pdf,.txt,.md, or.htmlfile, or add a URL. Product one-pagers, positioning docs, sales decks, competitor teardowns, pricing rationale. - Docs: the knowledge your agent works from, editable directly in the dashboard.
Anything your best salesperson knows and your website doesn't say belongs here.
Set your publishing capacity
Settings → Capacity. Set how fast you can ship; the scheduler uses this to pace your calendar.
- Pages per week: your throttle. Be honest, or unreviewed drafts pile up.
- Review window: days between draft completion and publish.
- Max pillars per week and Min interleave (days): pacing for anchor pages and same-theme publications.
- Blackout dates: holidays, freezes, launch weeks.
Connect your domain
Settings → Domains connects your custom domains so pages serve from your own URLs. Under Settings → Publishing you set the brand's language, timezone, and default publish time.
Look at the coverage map
Open Coverage map. It shows what you already cover across Educate, Evaluate, and Convert, where the openings are, and why the agent proposes what it does.
Adding more brands
Brands are independent. A second product, market, or client gets its own brand with its own knowledge base, voice, calendar, and capacity, and you switch between them with the brand switcher. Ask your Iterant contact to onboard each one.
Troubleshooting
Next
Core concepts. Brands, pages, page opportunities, themes, and playbooks.
How Iterant works. The loop your brand is now part of.
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