Documentation

Iterant runs your website as an ongoing loop: it learns your brand, finds the pages you're missing, builds them, publishes them, and measures what happened. Terra is the agent that does the work, and you direct it in chat.

Start here

If you're new, read these three in order.

• How Iterant works. The loop end to end, and which surface handles each stage.
• Core concepts. Brands, pages, opportunities, themes, and playbooks, and how they relate.
• Adding a brand. What onboarding involves and how to tell when it's finished.

Working with Terra

• Chatting with Terra. Chats, commands, and following a turn while it runs.
• What Terra can do. The capability map and where the limits are.
• Writing good requests. How to ask for what you want.

Growing the site

• Coverage map. Where you have content, and where demand is going unmet.
• Page opportunities. The work queue, and how to turn one into a published page.
• Themes. Grouping related opportunities so you can plan them together.

Teaching Terra your brand

• Brand voice. Tone and positioning, and what they steer.
• Docs and knowledge. The facts Terra writes from.
• Media. Your image library.
• Playbooks. Saved, runnable workflows.

Going live

• Publishing your site. Preview, publish, republish, unpublish.
• Domains. Connecting your own domain.

Measuring what happens

• Visitors and leads. Who's arriving and what they do.
• Conversions. Defining what counts as success.
• Tracking setup. What Iterant measures, and how.

Connecting your data

• Google Search Console. Search performance and indexing.
• Google Analytics. Traffic and behaviour.

For developers and agents

Live today with an API key minted at Settings → Developers. OAuth sign-in for the MCP connector flow is built but not yet switched on.

• Developer surface. REST or MCP, and how they share one contract.
• MCP server. Connect Claude, Cursor, or VS Code to your brand.
• MCP tools. The tool reference.
• REST API. Endpoints, auth, errors.
• Agent tasks. Start a Terra turn from your own code, and poll it.
• API keys. Minting, scoping, revoking.